Film star Greta Scacchi, pictured, is leading her Fishlove campaign into new territory with an exhibition of naked celebrity portraits which opens next week. Launched in June 2009, the Fishlove Photographic Project is a series of striking photographs by Rankin, fashion photographer, designed to bring sustainable fishing into the public eye.
‘At 50, I wasn’t exactly enthusisastic about going naked, and it certainly wasn’t pleasurable to do it holding a cod – but I did it because it is a cause I believe in passionately’. Greta’s passion has ecouraged her celebrity friends such as Lizzy Jagger, Emilia Fox and a host of stars such as Richard E Grant and Lenny Henry to join the campaign. Most recently Mark Foster, the Olympic swimmer, joined the campaign saying: ‘It’s important to do the extra bit, go the extra mile…everyone can do their little bit.’
In particular they want to raise awareness about the findings of the small independent documentary The End of The Line: ‘Nothing prepared me for the impact of the documentary… I came out of the screening shaken by the gravity of the situation’ said Greta. Waitrose is heavily involved in the campaign, backing the release of the film in the UK and also providing the photographed fish which were caught sustainably.
We caught up with Greta this weekend near her home in Sussex. The star of Broken Trail spoke passionately about the danger posed to the oceans. ‘This concerns people who don’t eat fish as much as those who do’, she said. ‘If fish are wiped out, and this is a real possibility, then the oceans effectively die and cease to perform their vital climate-controlling functions.’
The film examines the imminent extinction of the Bluefin tuna; and the impact on marine life resulting in an explosion of the jellyfish population and the implications of a future world with no fish that would bring starvations to millions in communities who depend on fish as their main source of food and income.
The exhibition at Pertwee, Anderson & Gold gallery in Bateman Street, Soho, is from 25th October to 31st October.